The UK ↔ Europe channel specialist for B2B tech and industrial brands
Helping technology and industrial brands enter, scale and restructure across the UK, DACH and wider Europe, with support in English, German and French.
Built on 23 years of hands-on channel experience across global IT vendors, distributors and resellers.
Who we work with.
ELZOMI is built for B2B technology businesses: manufacturers, distributors, resellers, and software publishers pursuing cross-border channel growth. We are a particularly strong fit for:
• North American tech brands entering the UK and Europe
• DACH manufacturers - technology and industrial Mittelstand - expanding into the UK
• UK-based B2B tech businesses scaling into DACH and wider Europe
• Founders, MDs, and commercial leaders who need senior expertise without a permanent hire
Who we are not for.
We are not the right fit for B2C or consumer brands, businesses without a channel motion, organisations looking for commission-only sales agents, or buyers shopping primarily on day rate. If that's the conversation, we will be honest about it early on and point you somewhere better.
A track record that speaks for itself.
~40%
Close rate on $300M+ annual pipeline, consistently above industry average
$3.6m
Largest single deal personally closed, a company record
100
Countries spanned across client projects and commercial operations
30+
International market launches personally led
90%
… of the Fortune 500 engaged within year one of a commercial department built from zero
$500m +
Revenue generated across a corporate career in international B2B technology
I've competed at the highest level.
Now I bring that to you.
My commercial career was built winning and managing relationships with some of the world's most demanding organisations.
The rigour, the standards, and the commercial polish that came from operating at that level are exactly what I now bring to founder-led businesses ready to grow.
Clients include:
Meta · Google · Microsoft · Amazon · Oracle · Hilton · BBC · Bechtle · QBS Software
and ~90% of the Fortune 500
How we work together.
Three engagements, designed to be ordered in sequence. Most clients start with the Market Entry Diagnostic: a fixed-fee, time-boxed piece of work that produces a written entry plan and an early sense of what's possible. From there, the Channel Build phase turns the plan into operating partners and first pipeline. The Retained Advisory tier follows for clients wanting senior commercial leadership embedded over the longer term.
Where most clients start.
A 4-6 week, fixed-fee engagement that produces the foundation for cross-border channel growth in the UK ↔ Europe corridor.
You receive:
Partner map for your target market
GTM plan and entry sequence
Enterprise trust blueprint and credibility positioning
Timeline: 4-6 weeks
Investment: From £15,000
30-day guarantee: If you don't receive your partner map, GTM plan and entry blueprint within the first 30 days, you can cancel for a full refund.
Turning the plan into operating partners and pipeline.
A 3-6 month engagement that executes against the Diagnostic and sees us signing the right partners, building an effective partner programme, and opening first pipeline in the target market.
You receive:
Partner identification, qualification and onboarding
Partner programme architecture and operating cadence
First pipeline opened and qualified
Handover documentation for ongoing channel management
Timeline: 3–6 months
Investment: From £25,000, scoped to engagement
Senior commercial leadership without a permanent hire.
A 6-12 month retained engagement for founders and CEOs who want senior commercial presence embedded in the business, encompassing strategic guidance, board-level input where appropriate, and direct involvement in the most important deals.
You receive:
Monthly senior commercial cadence with founder / CEO
Direct involvement in priority deals and partner negotiations
Strategic input on commercial structure, pricing and hiring
Board-level reporting where relevant
Timeline: 6–12 month commitments
Investment: From £5,000 per month
A Selection of our Clients.
Selected Testimonials.
Ready to build commercial traction?
If you're a founder or CEO who needs senior commercial leadership in the UK ↔ Europe corridor, let's have a conversation.
